Getting people to be aware of your book by word of mouth is a difficult task. Most of the people that have bought my book have been those that know me either though my day time job, through alumni gatherings, or through my work as a lighting designer with local plays.
To try and get the word out a little more, I have decided to try a little advertising. The current play that I am designing the lighting for is How to Succeed in Business Without Really Trying being put on at the Cary Arts Center in Cary, NC by the Cary Players. I am basically giving them back some of the money that they are paying me for my services to have an advertisement for Infused included in their programs that are handed out to their patrons.
This will introduce my book to an expanded audience who will hopefully find it interesting enough to purchase. We'll see how this experiment goes.
